Professional training refers to a variety of education in Singapore East and courses a professional can take to match specific needs of an industry, intended to help them improve their professional knowledge, competence, skill and effectiveness.
Difficult situations and challenges at your workplace in East Singapore are inevitable, but the way you choose to solve them can evolve. Professional training courses help you find new ways to communicate and think through challenges in order to achieve complex goals.
Building knowledge, skills and professional competence in individuals, a group or a team to promote quality, efficiency, and effectiveness is the goal of professional training programs.
Professional training programs are becoming a popular alternative to academics as training gives a great advantage when deciding a career path. Your professional growth is all about gaining new skills and experiences whether its technology or soft skills or quality and leadership training.
It’s important to take your career into your own hands by deciding on professional training programs you can enroll to improve your career. Before choosing a training program, assess where you are now, identify your specific career goals, evaluate your professional skills, then decide on a strategy and timeline.
Build a blueprint for personal and team success with professional training programs. Continuing professional development is important because it ensures you continue to be competent in your skills.
Suzie was a new hire business-to-business sales representative. She had just completed the company's two-week basic training course. After the training, her sales manager met with her.
"Suzie, congratulations on completing the training," he said. "Remember, you have three months to make your quota. We have provided base salary, cell phone, laptop, desk and car allowance. Now go sell something!
What does Suzie do next? She probably will run around like crazy, trying to find anyone who might have the slightest interest in buying her product, while the quota clock relentlessly ticks. What did the company that employed Suzie miss? It failed to understand the fundamental difference between marketing and sales. This misunderstanding may cause Suzie to waste a lot of time, the company to incur unnecessary expense, and adversely impact operations. Here is what every business should know:
• Marketing is about finding prospective buyers with a need, want or desire to which you can sell. Marketing is finding.
• Sales is about helping an identified prospective buyer fill a need, want or desire from which they benefit. Sales is filling.
If this distinction didn't hit, go back and read it again. It's that important.
By having Suzie find her own prospects (someone that may have interest in buying), the company has placed the marketing responsibility on her shoulders. You may think, well that's what salespeople are supposed to do.
That's the common misconception. About 50 percent to 70 percent of a salesperson's time is spent trying to find a prospect. That's mostly wasted time. If Suzie's "finding time" could be re-allocated to "filling time" - being in front of more prospects, selling, she probably would close more business.
Without any certainty that Suzie will make a sale, the company will invest at least $3,000 in hiring, time, salary, equipment and car allowance before Suzie begins seeking sales prospects. If she's fired after three months, the company will have to go through the entire process again, resulting in additional expenses.
Here is a quick example on how expenses can add up. By placing the "finding" burden on the sales rep, a company will wind up replacing 30 percent of its sales force every three months.
Suppose there are 10 sales people on staff. That means spending $36,000 to hire new sales people in a 12-month period. Perhaps that company may be better off taking that $36,000 and investing it into marketing to find new customers.
Without business owners or executives realizing it, the sales / marketing misconception can cause flaws in a business plan as well as operational issues.
Here's an example. In the 1990's, telecommunications was exploding. Many new companies hired armies of sales reps, who had to find perspective customers and sell them.
They were given three months to make quota or be fired. Each day, they had to bring back 50 business cards - walking into businesses where they didn't know anyone - to prove they had satisfied their cold-calling requirement.
Sure enough, every three months, 30 percent of the sales force was fired.
What happened to these companies? Some went bankrupt while others eventually were rescued in buyouts. These were all well-funded companies. But the top executives failed to understand the distinction between marketing and sales.
What was the Marketing Department doing if the sales reps were doing marketing? Well, it thought it was doing marketing. In one case, it spent a lot of money hiring a well-known sports figure and holding fancy parties for big customers to attend, where they could hobnob and get an autograph.
Also, the Marketing Department was busy analyzing the kinds of customers that sales was selling.
Marketing is a vast area. But at it core, it needs to find people to turn into customers. Otherwise, marketing has probably drifted off into analysis dreamland.
Here's an example in which marketing hit a home run for a startup company.
To kick off sales efforts, the marketing manager found a shopping mall that was hosting a local business day. Space was purchased at the mall show for $500. A mailer was sent just before the show, inviting residents and business owners to stop by the table to enter a drawing for a free gift. The mailer cost $400. Sales reps greeted people who stopped by the table. The result was 30 new customers. The event was a big success.
Go through all the business cards that sales representatives have given you and look at their titles. If it says "sales representative," call the rep and ask them if they have to find their own prospects.
But if it says "marketing representative," you can bet the company is confused about the distinction between sales and marketing. Make sure that the mixed-up company isn't yours, whether you're a one-person operation, small business or large organization.
Professional training is important as good training gives you the confidence at workplace and assists you in solving related problems. It also increases your thinking horizon and helps you in beneficial and valuable communication in East.
A well-crafted professional training program ensures that you maintain and enhance the knowledge and skills you need to deliver a professional service to your customers, clients and community. It ensures your capabilities keep pace with current standards of the field. It helps you to continue to make meaningful contribution and become more effective in the workplace.
Variety of courses are offered that are designed to expand and sharpen your skills for a more successful career. Professional training is simply training that teaches skills relevant to working in a certain profession. It may range from one-day conference to a two-week workshop to a multi-year advanced degree program, and may be delivered in person or online or in group situations.
The training course would ideally be taught by someone who is an expert in the field. However, attending the training course doesn’t necessarily make someone a professional.
Each professional training program requires a huge commitment of time and resources. Of you are planning to take a program, there are steps to take to ensure your decision aligns with your interests and career path. Understand the value of the program before you make a selection. At Toplearningonline we help you to choose your program carefully and consider what you want to accomplish and what you are interested in. Think about the future and plan ahead.
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Ask yourself why you are studying, pay attention to details of the course, consider locations and delivery methods, and check future career prospects.
Training employees is proven to be far less expensive than hiring new ones. Ongoing training is important. Training improves business performance, profit and staff morale. They help grow your business and boost its competitiveness. When an organization invests in improving the knowledge and skills of its employees, the investment is returned in the form of more productive and effective employees.
Remember, professional training programs show your value to co-workers, managers and future employees. It’s a great way to differentiate yourself from peers.
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