There are various startup schemes and government grants provided by the government in Woodlands Singapore that you can benefit from. There are a number of business support grants for companies to help them overcome obstacles in their growth. Overall aim of these grants is to help businesses in capability upgrading and internationalization.
Government knows the important role that its startups and SMEs play in its economy and hence support these entities with business support grants. Financing is one of the most fundamental aspects of starting and growing your business. There are hundreds of government grants available for small businesses that help in saving money, lowering startup costs and helping grow your business.
Business support grants are small amount of seed money that further the goals of federal, state, or non-profit organizations. Unlike a loan, you don’t have to repay it. Most business support grants in Woodlands are awarded to help launch a start-up or new business, with the aim to generate jobs and stimulate the economy. There are fewer grants available for established businesses.
Digital Marketing Training In ASEAN Countries
Government can assist businesses in two ways- financial help and administrative support. Understand what government grants are available to businesses. Grants are available to sole traders, partnership, limited companies and social enterprises.
Now grants aren’t just government funded as more and more organizations develop grants program in Woodlands. Grants are now offered by government, private agencies, universities, corporations and humanitarians.
Business grants are available in all kinds of forms. Generally, business support grants are either a direct grant, equity finance or a soft loan. Direct grant is money given to your new business to cover startup essentials such as investment in equipment, training or reaching new markets. Equity finance, not strictly a grant, offers reduction in income tax on investment made in new businesses. Soft loans are actually loans with lower interest rates and more generous terms than other lending.
Suzie was a new hire business-to-business sales representative. She had just completed the company's two-week basic training course. After the training, her sales manager met with her.
"Suzie, congratulations on completing the training," he said. "Remember, you have three months to make your quota. We have provided base salary, cell phone, laptop, desk and car allowance. Now go sell something!
What does Suzie do next? She probably will run around like crazy, trying to find anyone who might have the slightest interest in buying her product, while the quota clock relentlessly ticks. What did the company that employed Suzie miss? It failed to understand the fundamental difference between marketing and sales. This misunderstanding may cause Suzie to waste a lot of time, the company to incur unnecessary expense, and adversely impact operations. Here is what every business should know:
• Marketing is about finding prospective buyers with a need, want or desire to which you can sell. Marketing is finding.
• Sales is about helping an identified prospective buyer fill a need, want or desire from which they benefit. Sales is filling.
If this distinction didn't hit, go back and read it again. It's that important.
By having Suzie find her own prospects (someone that may have interest in buying), the company has placed the marketing responsibility on her shoulders. You may think, well that's what salespeople are supposed to do.
That's the common misconception. About 50 percent to 70 percent of a salesperson's time is spent trying to find a prospect. That's mostly wasted time. If Suzie's "finding time" could be re-allocated to "filling time" - being in front of more prospects, selling, she probably would close more business.
Without any certainty that Suzie will make a sale, the company will invest at least $3,000 in hiring, time, salary, equipment and car allowance before Suzie begins seeking sales prospects. If she's fired after three months, the company will have to go through the entire process again, resulting in additional expenses.
Here is a quick example on how expenses can add up. By placing the "finding" burden on the sales rep, a company will wind up replacing 30 percent of its sales force every three months.
Suppose there are 10 sales people on staff. That means spending $36,000 to hire new sales people in a 12-month period. Perhaps that company may be better off taking that $36,000 and investing it into marketing to find new customers.
Without business owners or executives realizing it, the sales / marketing misconception can cause flaws in a business plan as well as operational issues.
Here's an example. In the 1990's, telecommunications was exploding. Many new companies hired armies of sales reps, who had to find perspective customers and sell them.
They were given three months to make quota or be fired. Each day, they had to bring back 50 business cards - walking into businesses where they didn't know anyone - to prove they had satisfied their cold-calling requirement.
Sure enough, every three months, 30 percent of the sales force was fired.
What happened to these companies? Some went bankrupt while others eventually were rescued in buyouts. These were all well-funded companies. But the top executives failed to understand the distinction between marketing and sales.
What was the Marketing Department doing if the sales reps were doing marketing? Well, it thought it was doing marketing. In one case, it spent a lot of money hiring a well-known sports figure and holding fancy parties for big customers to attend, where they could hobnob and get an autograph.
Also, the Marketing Department was busy analyzing the kinds of customers that sales was selling.
Marketing is a vast area. But at it core, it needs to find people to turn into customers. Otherwise, marketing has probably drifted off into analysis dreamland.
Here's an example in which marketing hit a home run for a startup company.
To kick off sales efforts, the marketing manager found a shopping mall that was hosting a local business day. Space was purchased at the mall show for $500. A mailer was sent just before the show, inviting residents and business owners to stop by the table to enter a drawing for a free gift. The mailer cost $400. Sales reps greeted people who stopped by the table. The result was 30 new customers. The event was a big success.
Go through all the business cards that sales representatives have given you and look at their titles. If it says "sales representative," call the rep and ask them if they have to find their own prospects.
But if it says "marketing representative," you can bet the company is confused about the distinction between sales and marketing. Make sure that the mixed-up company isn't yours, whether you're a one-person operation, small business or large organization.
Topics Covered in New Employee Training Programs
Many programs can assist small business to access professional advice and support in critical early stages of establishing a business. While there are a lot of grants available, getting a business support grant from the government can be a challenge. Government grants are often complex with lots of processes and stages, and each grant will have its own requirements and criteria for applying.
While being awarded a grant is winning, they are notoriously hard to acquire. Not only are grants programs highly competitive, they can take months to process. Aside from finding one you’d be eligible for, you have to compete with other companies for the same. The other downside is that grants usually come with specific instructions on how you can use the money.
A grant for companies in Woodlands Singapore can give your business a huge leg up and can be a great alternative to traditional finance. To apply for grants, first become familiar with the process. Eligibility for grants will vary depending on the grant in question.
Do your research. Identify programs that are a match for your business. Apply for the grant and submit eligibility requirements. Keep in mind that you’ll need to meet certain criteria to be eligible.
I actually Googled online marketing course and Get Smarter came up first. I researched it and decided this was something I really wanted to do. I had become quite stagnant in my business although I love my business! But my business partner runs most of the operations.
I just felt that I needed to just get some more nurturing and innovation - I was feeling a bit flat. The reason I decided to take the course was very simply; when you are in the marketing field you've got in stay ahead - it's like on a treadmill, if you don't keep walking, you are going to end up behind at the back-end of the pack.
So, for me it was imperative that I actually know exactly what's going on on the internet marketing side. You've got Social Media, you’ve got Advertising you've got Search Engine Optimization, you've got Content Marketing. It's a whole host of different platforms. Where the web design course would be basically on how to develop a web, learning HTML. I am still getting my head around HTML. This gives you an overall platform.
The Internet Marketing is a practical course, that's the difference! breaks the divide between knowledge and application, and also the application into your business. The concerns that I had to study online were various; first of all I was completely intimidated. I don't come from that base, I'm not a computer guru. Also how am I going to manage running a business, three children, two of my nieces also at UCT live with me, from Zim, my son. How I can manage? But But in essence, the online is the easiest. It's the best! Because you can actually fit it around your lifestyle. I'm a preacher for it, I say "Guys, you have got to go online".
There is no intimidation, you are not worried about next student. Potential students considering doing the course, quite simply tell them: do it! Do it now. Don't wait. The reasons being, if you young, you are with it. You can get to grips very easily with the actual content. If you're older, in a job like me, you can do it part-time. Its internationally-recognized, its recognized by UCT which is my old University. I would love my son to take this course, and he's busy studying up at UCT, he's doing B. Com Economics, and I would love him to be studying course! He's 24.
I think anybody in business, I think it's vitally important if you are in business. If you want your business to be successful and you want, particularly us in the hospitality industry, you want to be successful, that's the route you have to go. Also, on top of it, t does it in ten different bite-size chunks. That allows you to carry on working as in my position, a senior position, and also do the course.
How did I feel when my certificate arrived? I felt so huge in my house! My partner of 14 years, he is ex-UCT boy, my son is at UCT, my two nieces who live with me are at UCT, and now I was part of that. I felt like I was in digs! And it's just been fantastic, I have it on my wall at the office for everybody to have a look at, and i really feel like I have achieved something. Just having that little logo, makes me very proud.
So my advice is: don't hold back. It doesn't matter how old you are - it is fantastic! I wish I found this 15 years ago. And I am pleased that I have found it. My goal is to to try and do a course every year.
Each scheme is different. Check you meet the general terms and conditions. Talk to the grant body to assess chances of success. Read grant objectives carefully. Have a great business plan.